The new Home Buyer is an educated one and one who has done a lot of research long before they step away from the computer and step into a property. Yes, the computer!

Statistics show that over 87% of all Buyers start their search for real estate on the internet. After spending 10 years at AOL, Barbara is intimately familiar with the power of the internet. Upon her return to the real estate industry Barbara immediately built the award-winning website BeachByBabs.com and aggressively marketed that site on Yahoo, Google, AOL and MSN.

BeachByBabs.com now receives some of the highest traffic volume for visitors searching in the Rehoboth Beach, Lewes, and surrounding areas. All our listings are distinguished as Featured Properties on this site. Whatever page a Buyer may go to on BeachByBabs.com the �Featured Properties� link is always prominently visible.

In the Summer of 2006 AARP named Rehoboth Beach as one of the Top 5 Best Places to Retire. This created another large demographic that would be searching the internet looking for information about our area. In response,
Barbara developed and launched a new website - RetirementInDelaware.com. This site has proven to be an excellent investment, with traffic volume far exceeding all projections.

RetirementInDelaware.com has added a new dimension to our marketing reach. This site also has a direct link to BeachByBabs.com where all our listings are featured.


GolfCourseHomesDelaware.com - In late 2008 Barbara created yet another website to target that very discerning and much coveted demographic those �Lovers of the Links�. This website will feature the finest residences in the most sought after golf communities in Southern Delaware - Kings Creek Country Club, Rehoboth Beach Yacht & Country Club, The Peninsula of the Indian River Bay to name a select few. GolfCourseHomesDelaware.com will feature our listings in these and other golf course communities, and as with all our websites, have a prominent link to BeachByBabs.com where all our Listings are Featured.

OUR STRATEGY behind developing multiple proprietary websites is simple but very effective. First, each of the four sites has multiple links between them dramatically enhancing their standings in the search engines. And second, featuring specialized properties on individual sites both the buyer and the search engines will begin to designate these sites as �go to sites� or �favorites� for their respective specialties. It all boils down to enhancing our positioning on the internet which in turn puts your property in front of more and more buyers.


Realtor.com � We own 2 of the 8 Featured Property positions for Sussex County on Realtor.com. Realtor.com is the #1 internet site that people choose when beginning their search for real estate.


Prugallo.com � Our online marketing pledge ensures that you will not find a more technologically advanced on-line marketing program, managed by professional, experienced agents anywhere else in our market area. Listing with Prudential Gallo triggers your listing to be displayed thru-out the internet. Prudential syndicates all its� listings to multiple internet sites including but not limited to AOL, YAHOO, WSJ.com, Zillow and Trulia to name a few.

LuxuryHomes.com is one of the top internet sites that consumers go to for those Special Properties that will meet their high standards for luxury living. We own 10 Featured
Property spots on LuxuryHomes.com as well as several banner ads linking the consumer to BeachbyBabs.com.

RealtyTimes.com � We have a direct link on this site to our website. Like Realtor.com thousands of people visit this site for real estate information and property searches.

Our listings are also entered on NLS.Point2.com. NLS.Point2.com is an aggressive listing syndication service used by Realtors to market listings to other Realtors and the general public.

As a result, your home will have a very powerful internet presence, giving you the exposure required to compete in today�s market.


PRINT ADVERTISING

Direct Mail:

We utilize target specific mailing address lists to send out flyers and postcards promoting our website and all our listings.

We also have an extensive contact mailing list including current and past clients, as well as personal and business contacts.

Prudential Gallo has a full page color ad showcasing the listings in every Friday edition of the Cape Gazette.


EMAIL

We do extensive email marketing to all our clients, as well as other Realtors, updating them on new listings that come on the market and any changes to current listings keeping our listings in front of as many people as possible.

Barbara Morales Associates also has a monthly newsletter that is emailed to our entire client database, as well as personal and business contacts. This Newsletter is filled with information about the local market, interesting articles about home ownership and mortgages, and other helpful tips. This Newsletter has several hyperlinks throughout which take clients directly to BeachByBabs.com where your property will be featured.


Although the competitive nature of this business is extreme at times, we consider all Real Estate Agents both locally and in surrounding states our best clients and we contact them via print and email regularly.

On average, every Real Estate Agent comes in contact with 5 to as many as 20 people daily, all of whom are potential buyers! That perfect buyer for your property could walk into one of their offices at any time � so keeping our listings fresh in their minds is paramount.

Barbara is continually researching and utilizing new opportunities for maximizing our exposure in the local real estate market and we are proud of our success.

International Hall of Fame 2008
100% Club in 2008
Top Sales Award for 2007
President�s Club 2007
100% Club in 2006
Platinum Club 2005
President�s Club 2004

Choosing Barbara Morales Associates as your listing agent allows you the comfort of knowing that the most successful marketing tools available will be utilized to sell your property.